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Do sponsors abandon Djokovic?

Author

Noah Mitchell

Published Jan 21, 2026

So far, there's no sign Djokovic's sponsors, including French automaker Peugeot, clothing brand Lacoste and Swiss watch maker Hublot, plan to drop him. He has $30 million worth of endorsement deals, according to Forbes, making him among the highest-paid athletes in the world.

Have sponsors dropped Novak Djokovic?

French car brand Peugeot, which has been one of Novak Djokovic's top sponsors since 2014, has parted way with the 34-year-old Serbian world No. 2, but Serbian journalist Sasa Ozmo reported Djokovic's “stance on vaccination is not the reason.”

What companies sponsor Djokovic?

Peugeot have sponsored Novak Djokovic since 2014, for the past eight years. Ever since being deported from the Australian Open after having medical exemption visa cancelled twice, a marketing expert warned that the World number two could potentially stand to lose up to $30 million (£22.5 million).

Is Lacoste still sponsoring Djokovic?

The 34-year-old signed a five-year deal with Lacoste in 2017 after ending his partnership with Japanese supplier Uniqlo. And last year, they extended the agreement until 2025 amid a phenomenal season, in which he won the Australian Open, French Open and Wimbledon.

How much does Djokovic get in sponsorship?

The 34-year-old, who made $US30 million ($41.6 million) in sponsorship deals in 2021 according to Forbes, now faces an uncertain future if he is unable to compete at other Grand Slams including Roland Garros, Wimbledon and the US Open as a result of being unvaccinated against Covid-19.

19 related questions found

Is Djokovic a billionaire?

According to Celebrity Net Worth, Djokovic's total fortune stands at $220m.

Is Novak Djokovic a billionaire?

Net Worth: $200 Million

Novak Djokovic is a professional tennis player from Serbia, who has a net worth of $200 million dollars.

Who sponsors Nadal?

The King of Clay signed a new five-year sponsorship deal with KIA in 2015. Nadal's other sponsors include Banco Santander, Emporio Armani, Telefonica, Cantabria and PokerStars.

What Ukg stands for in tennis?

The merger was officially completed on April 1, 2020, and in August, the company's name was announced as Ultimate Kronos Group (UKG), which became effective on October 1.

Was Djokovic sponsored by Uniqlo?

After ending his association with Sergio Tacchini less than three years into a 10-year sponsorship agreement, Novak Djokovic has signed a five-year deal with Japenese brand Uniqlo.

How much does Djokovic make from Lacoste?

French brand Lacoste contracted Novak Djokovic in May 2017 to sign a five-year deal as his clothing sponsors. The deal would see him earn around US$9.4 million each year till 2022. Lacoste have also hired him as their brand ambassador and provide him with supporting items during each tournament.

Which country is Djokovic?

Novak Djokovic, (born May 22, 1987, Belgrade, Serbia, Yugoslavia [now in Serbia]), Serbian tennis player who was one of the game's premier performers in the early 21st century.

How much is Roger Federer worth 2021?

Roger Federer is a Swiss-born professional tennis player who has a net worth of $550 million.

Will Djokovic retire?

Djokovic, 34, is bidding to become the oldest ATP Finals champion and the second player to win the title after turning 30, alongside Roger Federer. He says he is not contemplating retirement and feels like he is in a “good place” at the moment.

How much has Djokovic earned?

Novak Djokovic is the career leader in prize money earnings on the ATP tennis World Tour. With more than 154 million U.S. dollars in prize money earnings, he is only one of three players who have made more than 100 million U.S. dollars from prize money in men's professional tennis.

How much does Rolex pay Roger Federer?

Federer partnered with the watch brand in 2006, signing a 10-year, $15 million deal, which was one of the largest endorsement deals in sports at the time, netting him $1.5 million annually. When that contract was renewed in 2016, his annual deal to endorse Rolex watches grew to an estimated $8 million per year.

How is Roger Federer so rich?

Federer has won $130 million in prize money in his career, but the total is dwarfed by his off-court earnings from appearances and endorsements. The tennis legend's biggest payday yet may come from his stake in Swiss athletic apparel company On, which is reportedly eyeing an autumn 2021 IPO.

Who has won all 4 Grand Slams?

Combining the Grand Slam and the non-calendar-year Grand Slam, only eight singles players on 11 occasions achieved the feat of being the reigning champion of all four majors, three men (Don Budge, Rod Laver, Novak Djokovic) and five women (Maureen Connolly, Margaret Court, Martina Navratilova, Steffi Graf, Serena ...

Who is Jim Courier married to?

Courier married Susanna Lingman in 2010. On October 27, 2010, Courier was named captain of the United States Davis Cup team, replacing Patrick McEnroe. Courier stepped down from the role after the 2018 semi-final defeat to Croatia.