How artists make money on Vevo?
James Craig
Published Jan 12, 2026
One of the main advantage of having your music video on Vevo is that they have a higher payout than YouTube channels who monetise their videos. Depending on the audience's country, Vevo pays an estimated amount of $0.00222 to $0.0025 per view.
Do artist get money from Vevo?
" Vevo pays about $0.00222 to $0.0025 per view. And in a 2013 study, they paid out about $100 million dollars in royalties to artists with a total of 40–45 billion views. " The CPM claimed by VEVO in one of their interviews with CNET is $25 - $40. However, artists will get about 50% or less.
How do I earn in Vevo?
Vevo pays approximately $0.00222 to $0.0025 per view. In a 2013 study, they paid license fees of around $100 million to artists with a total of 40 to 45 billion views. The CPM claimed by VEVO in one of their interviews with CNET is $25 to $40. However, artists get around 50% or less.
How does Vevo work for artists?
Any artist - signed or unsigned - can deliver premium music video content through Vevo. To get started, artists need to distribute to us through one of our content partners – be it a major label like Universal Music Group or Sony Music, or an independent distributor.
What are the benefits of Vevo?
Vevo Benefits
- Insurance, Health & Wellness. Health Insurance. 5.0★ 3 Ratings. ...
- Financial & Retirement. 401K Plan. 4.5★ 2 Ratings. ...
- Family & Parenting. Work From Home. 4.7★ 3 Ratings. ...
- Vacation & Time Off. Vacation & Paid Time Off. 5.0★ ...
- Perks & Discounts. Commuter Checks & Assistance. 5.0★ ...
- Professional Support. Diversity Program. 5.0★
Is Vevo owned by YouTube?
Vevo is owned by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Group.
Is Vevo still relevant?
These days, Vevo still continues to release thousands of videos while garnering billions of views across its partner network.
How much does a Vevo account cost?
There is no cost associated with the creation of a Vevo [YouTube] channel.
How much is Vevo worth?
Here's How Much Music Video Behemoth Vevo Could Be Worth
Vevo, the music video service controlling much of YouTube's major music label videos, is about to be shopped around to potential buyers, and could be valued at as much as three times its gross revenue: close to $1 billion.
Who are Vevo partners?
For more than a decade, YouTube has been where independent and signed artists have premiered their music videos. In 2009, UMG, Sony Music, and EMI partnered together to create Vevo, a platform for their artists to premiere their music videos on.
Why do artists use Vevo?
Vevo has music videos, original series, behind-the-scenes footage, live performances and interviews with artists. Vevo provides this type of content to viewers by establishing partnerships with major record companies, independent artists and other premium content owners.
What does Vevo on YouTube mean?
Vevo (which stands for "video evolution") was the majors' attempt to increase advertising revenue from their artists' videos relative to what YouTube was paying. In theory, it was a winner.
How much do artist make off royalties?
Under the traditional recording agreement, recording artist royalties usually range from 10% to 25% of the suggested retail price for top-line albums (although many record companies have begun to compute royalties on the wholesale price).
Who pays more YouTube or Vevo?
Higher earning potential
One of the main advantage of having your music video on Vevo is that they have a higher payout than YouTube channels who monetise their videos. Depending on the audience's country, Vevo pays an estimated amount of $0.00222 to $0.0025 per view.
How much do artists make on YouTube?
While the video service still pays a weak $0.00164 per video-stream on an official artist's channel, and and videos monetized through Content ID pay even less at around $0.00087, things are way different once you get off the video-only side of the platform.
Who is the CEO of Vevo?
Alan Price is the new CEO of Vevo, the music video platform announced Wednesday morning.
Who is the founder of Vevo?
Industry veteran Doug Morris, the chief executive of Sony Music Entertainment and founder of Vevo Inc., has issued a threat to Google Inc.: Give us a better rate for our music videos or we'll take them elsewhere.
Who holds the record for most views in 24 hours?
Fastest viral videos based on number of views in 24 hours as of 2021. In May 2021, South Korean boy band BTS broke their own record for the fastest viral music video by generating 108.2 million views within 24 hours, with their new music video "Butter”.
How is Vevo different from YouTube?
The main difference between YouTube and Vevo is the simple fact that YouTube is limitless in terms of the type of video content uploaded to the platform, while Vevo is solely for music content.
Is Vevo music free?
It has a large catalog of music videos and other music-related video content, and its playback quality is top-notch. What's more, Vevo is available for free download, and the app lets you get started even without setting up an account.
Can singers make money?
You can sell your vocals exclusively (only 1 person gets them) or non-exclusively (multiple people can buy the same vocal). Selling vocals non-exclusively allows singers to build up recurring revenue on the same vocal track. This way singers can build up a consistent stream of revenue over time.
What does Vevo mean in English?
Vevo (/ˈviːvoʊ/ VEE-vo, an abbreviation for "Video evolution") is an American multinational video hosting service, best known for providing music videos to YouTube.
What does Vevo stand for?
VEVO. Vote Early, Vote Often. VEVO. Very Evil Video Organization. Copyright 1988-2018 AcronymFinder.com, All rights reserved.
How do independent artists make money?
Artists earn most of their revenue from streaming, syncs, and airplay in the form of royalties. In regards to Spotify, they distribute about half of its revenues to record label partners and only about 10% to 15% to the music publishers and songwriters.