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How does the Super Bowl make money?

Author

Rachel Ellis

Published Jan 24, 2026

Given the huge exposure of the Super Bowl, it is unsurprising that the event generates millions of dollars in advertising revenue for the NFL. The advertising revenue from the 2021 Super Bowl, for example, stood at a record 485 million U.S. dollars.

How much money does the NFL make per Super Bowl?

The winners purse

As per the NFL's Collective Bargaining Agreement, each member of the winning team will receive $150,000. This is paid as a cash bonus and sees a $20,000 rise on the 2020 bonus.

How much money does the Super Bowl make for the city?

Direct visitor spending will total between $127.7 million and $258.5 million. Directly and indirectly, the Super Bowl will bring between 2,246-4,708 new jobs to the area. The region will gain between $12 million and $22 million in local tax revenue, with millions more going to the state of California.

How much money does the losing team get in the Super Bowl?

How much does the losing Super Bowl team get paid? Each member of the losing team will still receive $75,000, which is half the amount that the champions earn. This cash bonus is up $10,000 from 2020, when the losers of the Super Bowl each took home $65,000.

How much does it cost to hold the Super Bowl?

LA is a 'town of sporting thievery'. But there's a surprising soul to its $7 BILLION Super Bowl hosting.

25 related questions found

How much does Snoop Dogg get paid for Super Bowl?

That's right: Mary J. Blige, Snoop Dogg, Dr. Dre, Kendrick Lamar and Eminem will be paid $0 for their live performance that tens of millions of people will be watching this year. But that does not mean performers necessarily leave the game empty handed.

How much money did the 2022 Super Bowl make?

Legends said that it generated more than US$18 million in revenue through its activities at the Super Bowl and Pro Bowl. These included sales at both event venues, as well as additional Super Bowl retail pop-up stores, plus hotel locations throughout the host cities of Los Angeles and Las Vegas.

Where does Super Bowl ad money go?

With a 30-second ad costing around $2.2 million, 20% of the commercial time sold went to dot-com companies—constituting $44 million of the $130 million spent in total on Super Bowl advertising time that year.

Do companies profit from Super Bowl ads?

Watching commercials during the big game officially surpassed the halftime show in popularity in 2021. Super Bowl LV generated $434.5 million of in-game ad revenue, higher than the World Series and NBA finals and second only to the Olympic Games according to an analysis by Kantar.

Why do companies pay so much for Super Bowl commercials?

Why would advertisers spend $7 million on one ad? Because it's the Super Bowl — a broadcast that is still watched by roughly 100 million viewers, even as ratings for some other big sporting events are falling. Nothing in the media world comes close to getting companies the exposure that the Super Bowl can.

What is Tom Brady net worth?

Brady leaves the field with seven Lombardi trophies, five Super Bowl MVP awards and a net worth of $250 million, according to Celebrity Net Worth.

How much did Prince get paid for the Super Bowl?

Whether it's for fireworks, LED panels or extravagant entrances, here are some of the most notable halftime shows we have seen and the costs involved: 2001: Aerosmith, NSYNC, $11 million. 2007: Prince, $12 million.

How much did Michael Jackson get paid for the Super Bowl?

Although the league does not pay appearance fees for Super Bowl halftime performers, the NFL and Frito-Lay agreed to donate $100,000 to the Heal the World Foundation—a charity that was founded by Jackson—as well as allocate commercial time to air an appeal for the foundation's Heal L.A. campaign, which aimed to provide ...

How much does Pepsi pay for the halftime show?

Pepsi secured the halftime show rights in 2012. According to the Wall Street Journal, the soda company paid more than $2 billion securing its name on the show. Before Pepsi, Bridgestone had the rights to the Super Bowl halftime show. The auto parts manufacturer paid over $10 million annually.

Who is the richest owner in the NFL?

Top 15 richest owners in the NFL

  • David Tepper, Panthers: $16.7 billion (103rd-richest person in the world)
  • Stan Kroenke, Rams: $10.7 billion.
  • Jerry Jones, Cowboys: $10.6 billion.
  • Robert Kraft, Patriots: $8.3 billion (up two spots)
  • Stephen Ross, Dolphins: $8.2 billion.
  • Shahid Khan, Jaguars: $7.6 billion.

Where did Stan Kroenke get his money?

Stan Kroenke made his money from real estate. He founded the Kroenke Group in 1983, a real estate development firm that has built shopping centres and apartment buildings. However, he became even wealthier when he and his wife Ann inherited a stake in Walmart upon the 1995 death of her father, James “Bud” Walton.

Who has more money Tom Brady or his wife?

According to various celebrity net worth sites, Gisele Bundchen has a much larger net worth than her quarterback husband Tom Brady. The former runway model has a net worth of $400 million while Brady is estimated to be worth around $250 million.

What is Gisele Bundchen salary?

The question everyone wants to know: What is Gisele Bündchen's net worth? Well, according to Celebrity Net Worth, Bündchen is worth $400 million, which is double what her husband Tom Brady is worth. (The site reports that Brady is worth $200 million and has a $30 million salary from the NFL.)

What is Lebron James net worth?

After accounting for taxes, spending and investment returns, Forbes estimates James' net worth to be about $850 million.

How much do halftime performers get paid?

1 Billboard albums between them—ensuring this performance can't come cheap. Except one thing hasn't changed since the first halftime show in 1960: performers don't get paid.