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How much did Puma pay Serena Williams?

Author

James Craig

Published Jan 08, 2026

Back in 1998, the 17-years old Serena Williams signed an enormously huge deal with Puma. Williams received a gigantic sum of $12 million, courtesy of the agreement with Puma. And what's fascinating is the American received this deal 3 years into her professional career.

How Much Does Serena Williams get paid for endorsements?

During the early years of her career, Williams signed an endorsement deal with Puma, who paid her $13 million. In 2004, she signed a $40 million endorsement deal with Nike. Her contract also had a three-year extension option that would see her earn $55 million provided she met certain performance incentives.

How much does Nike pay Serena Williams per year?

How much does Serena Williams make from Nike? In 2003, Serena signed a five-year endorsement deal with Nike worth $40 million, according to the Associated Press and ESPN. The contract had an option for a three-year extension that would pay her $55 million if Serena hit certain performance incentives.

How much was Serena's first contract?

Earlier in her career, Williams had Puma as a sponsor. Nike swooped in and signed the tennis phenom in 2003 to a five-year contract worth $40 million.

How much is Serena Williams worth financially?

Introduction. As of 2022, Serena Williams' net worth is estimated to be roughly $210 Million, and she is one of the richest tennis players in the world.

28 related questions found

What's Serena Williams husband net worth?

He was also a partner at Y Combinator. Brooklyn, New York, U.S. Ohanian is based in Florida, where he lives with his wife, tennis player Serena Williams, and their daughter, Alexis Olympia Ohanian. As of 2019, Forbes estimated Ohanian's net worth as $70 million.

Who is richer Venus or Serena?

Despite being the older sister, Venus has managed to generate less money than Serena and her net worth is around 95 million dollars, of which 42 million dollars have come from her career in professional tennis.

How much was Serena's first shoe deal?

Venus continued her association with Reebok, signing a five-year contract worth $40 million. Serena meanwhile, got her own $40 million five-year deal with Nike. The identical deals, signed at the turn of the century, once again solidified the duo's status at the top of the women's game.

Did Venus get iced?

Tennis fans may already know the ending but have forgotten the details. The short answer is, Williams loses the match, and “King Richard” suggests that part of the reason Williams lost is because she was “iced” when her opponent took a bathroom break to get inside Williams' head, halting her momentum.

How much was Venus first contract?

Richard and Venus Williams were vindicated soon after

Seven months after the first offer, Reebok signed Venus Williams to an unprecedented $12 million deal for five years. Their lawyer, Keven Davis, recalled doubting their initial decision.

Who is the richest female tennis player?

Jessica Pegula, the worlds' richest tennis player. January. 27, 2022 07:55.

Who is the highest paid female athlete?

Naomi Osaka is the world's highest-paid female athlete, according to a list published by business magazine Forbes. The Japanese star, who has helped raise awareness of mental health issues in sport, raked in $57.3 million in prize money and endorsements over the last year.

Who is the best tennis player of all time?

1. Roger Federer. We hear Roger Federer talked about as the greatest tennis player of all time (G.O.A.T) so often that you might think it was easy to put the great Swiss at the top of this list. However, it was only by the slenderest of margins that Federer earned his place as our top tennis player of all time.

Is Richard Williams still married?

Richard Williams, father of tennis superstars Venus and Serena, has filed for divorce from his wife of seven years, Lakeisha Williams.

How many languages does Venus Williams speak?

Venus Williams speaks English, French, German, Italian and Chinese In addition to those she learnt in school, Venus Williams also speaks Italian and Chinese. Serena won all four of these finals.

How much does Venus Williams make in endorsements?

Venus Williams: Net worth 2021

In 2019, Venus was the 10th highest-paid female athlete in the world, earning $5.9 million, of which $5 million came in endorsements.

Who is Serena Williams sponsored by?

Serena Williams' Endorsements 2022

Being one of the most marketable players, it isn't surprising that she is flooded with endorsements. Her sponsors include Nike, Wilson, Gatorade, Delta Air Lines, Aston Martin, Pepsi, Beats by Dre, JP Morgan Chase, Audemars Piguet, Bumble, Upper Deck, IBM, Intel.

Is Serena Williams sponsored by Nike?

But her ongoing 18-year partnership with Nike, the brand she'd join in 2003, has overshadowed the oft-forgotten first endorsement deal of her career. It all began, for Williams, with an offer from Puma, negotiated in this meeting.

Is Will Smith a millionaire?

Will Smith's net worth is estimated at $350 million, making him one of the richest actors in the world. At 51 years old, Will Smith is an American actor, rapper, and songwriter.

How much did Alexis Ohanian sell Reddit for?

Alexis Ohanian is perhaps most widely known for co-founding Reddit and selling it for $10 million 16 months later at the age of 23 (and for marrying tennis legend Serena Williams in 2017). But today he is also known as a savvy start-up investor.