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How much did UK shoppers spend on Black Friday?

Author

Noah Mitchell

Published Jan 23, 2026

Shoppers in the UK spent heavily on Black Friday this year, as data from banks and card operators showed it was Brits' biggest-ever sales day, placing the nation on track to spend almost £9.2bn by the end of this weekend.

How much did the UK spend on Black Friday?

The spend for Black Friday 2021 is set to hit £9.2 billion this weekend with a 15pc increase on 2020. Just 12 months ago, the majority of bricks and mortar retail in the UK was in lockdown, with sales promotion focussed on online activity.

How much did the UK spend on Black Friday 2020?

The figures show the UK is on track for shoppers to spend almost £9.2bn this weekend – 15% more than in 2020 – as predicted by analysts at GlobalData for the VoucherCodes Shopping for Christmas report.

How much money did shoppers spend during Black Friday?

Salesforce -- which calculates its figures using data from more than one billion consumers through their commerce cloud and marketing cloud used by 24 of the top 30 US online retailers -- had different numbers for Black Friday, showing on their holiday hub that US shoppers spent $13.4 billion on Black Friday, up 5% ...

How much did consumers spend on Black Friday 2021?

American consumers had spent $6.6 billion as of 9 p.m. ET en route to a projected total of $8.8 billion to $9.2 billion, per Adobe's Digital Economy Index. However, the final figure rang in at the lower end of the predicted range—and less than the total overall spend in 2020.

45 related questions found

What was the most sold item on Black Friday 2021?

The 10 most popular products our readers bought throughout Black Friday and Cyber Monday 2021

  1. Apple AirPods Pro. ...
  2. Revlon One-Step Hair Dryer and Volumizer. ...
  3. iRobot Roomba i6+ ...
  4. TCL 65-inch 6-Series 4K QLED Smart TV. ...
  5. Crest 3D White Professional Effects Whitestrips. ...
  6. Cuisinart Multiclad Pro Stainless Steel Cookware Set.

How much percent is Black Friday off?

How much percent is off on Black Friday? The percent you save on Black Friday and Cyber Monday changes depending on the item and store you are looking at. The average percent off on Black Friday is 35%, but be sure to shop around to make sure you're getting the best deal!

How much did Cyber Monday cost 2021?

Based on Adobe Analytics, the data is the final online shopping figures for Cyber Monday and Cyber Week 2021. Overall consumers spent a total of $10.7B on Cyber Monday.

How much money is spent on Black Friday and Cyber Monday?

Americans shelled out $8.9 billion on Black Friday deals and $10.7 billion on Cyber Monday specials, compared to $9 billion and $10.8 billion in 2020, according to Adobe Analytics.

How much was spent on Black Friday 2021 UK?

Shoppers in the UK spent heavily on Black Friday this year, as data from banks and card operators showed it was Brits' biggest-ever sales day, placing the nation on track to spend almost £9.2bn by the end of this weekend.

How much are Brits planning to spend on Black Friday Cyber Monday 2021?

Consumers are expected to spend a total of 9.42 billion British pounds over the course of the Black Friday weekend in 2021, 3.41 billion of which will be spent in stores.

Who spends the most on Black Friday?

AMAZING Black Friday Statistics (Editor's Choice):

  • Millennials were the biggest spenders.
  • About 29% of women intended to shop during Black Friday 2021.
  • Amazon accounted for 17.7% of all Black Friday sales.
  • The average adult spent $430 during the shopping event.

Does UK have Black Friday sales?

In the United Kingdom, both in 2020 and 2021, around 7 in every 10 consumer brands were participating in the Black Friday sales events, offering special discounts.

How did the economy do on Black Friday?

Black Friday online spending falls from 2020 levels

Online, retailers rang up $8.9 billion in sales on Black Friday, down from the record of about $9 billion spent on the Friday after Thanksgiving a year earlier, according to data from Adobe Analytics.

How were sales on Black Friday 2021?

Black Friday seemed almost normal in 2021, with sales increasing nearly 30% from a year ago. Sales on Black Friday increased 29.8% from a year ago, according to estimates through 3 p.m. ET from Mastercard. Consumers spent more on Black Friday, and retailers are optimistic for the 2021 holiday season.

How much money is usually spent on Cyber Monday?

The 174 million Americans who shopped between Thanksgiving Day and Cyber Monday spent an average of $335 per person during that five-day period.

Was Cyber Monday a success 2021?

Cyber Monday online sales drop 1.4% from last year to $10.7 billion, falling for the first time ever. Consumers logged online Monday and spent $10.7 billion, marking a 1.4% decrease from year-ago levels, according to data from Adobe Analytics.

What percent of Black Friday shoppers later regret their purchases?

An estimated 52% of shoppers purchase something on sale that they later regret.

Why is Cyber Monday so popular?

Retailers resorted to significant discounting during the holiday season to induce consumer spending, and timed much of it to begin on Cyber Monday. The heightened importance of discounts raised overall consumer awareness of Cyber Monday, which I believe has spilled into subsequent years.

Why is it called Black Friday?

The true origin of the post-Thanksgiving Black Friday lies in the sense of black meaning “marked by disaster or misfortune.” In the 1950s, factory managers first started referring to the Friday after Thanksgiving as Black Friday because so many of their workers decided to falsely call in sick, thus extending the ...

What are Cyber Monday deals?

Cyber Monday is a marketing term referring to the first Monday after the Thanksgiving holiday in the United States. It's a 24-hour online shopping event that was originally created by businesses to encourage people to do their shopping online and is now often regarded as an extension of the Black Friday sales.

Is Black Friday big in UK?

Black Friday has become a huge event after being important from the US in the mid 2010s, but how did it get its name? In the UK, consumers spent around £7.5billion over the course of the Black Friday weekend in 2020, 5.76 billion of which was done online.

When did Black Friday start in England?

How did Black Friday come to the UK? The American shopping giant Amazon is the Black Friday origin story for the UK. They first brought Black Friday to the UK in 2010, when they promoted a selection of discounts to their customers for just one day.

Why does UK celebrate Black Friday?

In the United Kingdom, the term "Black Friday" originated within the Police and NHS to refer to the Friday before Christmas. It is the day when emergency services activate contingency plans to cope with the increase in workload due to many people going out drinking on the last Friday before Christmas.

How long does Black Friday last in the UK?

How long will Black Friday 2022 last? Back when Black Friday was new to the UK, it typically only lasted one day, with some online-only Cyber Monday deals following after the weekend. However, last year Amazon held its longest Black Friday yet, with discounts appearing on the site up to four weeks beforehand.