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How much does LeBron make on endorsements?

Author

Emma Payne

Published Jan 22, 2026

From the NBA, Lebron James has earned up to US$300 million since being drafted in 2003, along with bringing in a whopping US$700 million from endorsements, merchandising, licensing, and media. On top of that, he has had a lifelong deal with Nike since 2016 which brings him US$30 million a year.

How much does Nike pay LeBron James a year?

All of the investors in the deal already have existing ties to James. Nike has endorsed him since he turned pro in 2003 and signed him to a lifetime contract at the end of 2015. The brand pays him an estimated $32 million annually.

Who is the highest paid NBA player with endorsements?

The Most Marketable NBA All-Stars: LeBron, Durant And Curry Lead A $234 Million Endorsement Roster

  • LeBron James of the Los Angeles Lakers during a December 31 game. ...
  • Kevin Durant of the Brooklyn Nets shooting a free throw against the Chicago Bulls on January 12.

How much money does Steph Curry make on endorsements?

According to Forbes, Curry makes around US$44 million per annum from his endorsements alone. Out of that US$44 million, the major chunk comes from his Under Armour deal.

Is LeBron a billionaire?

James has earned more than $1 billion during his 18-year career, with nearly $400 million in salary and more than $600 million in off-the-court earnings, but that doesn't make him a billionaire. After accounting for taxes, spending and investment returns, Forbes estimates James' net worth to be about $850 million.

26 related questions found

What does Michael Jordan endorse?

Accross some four decades, Jordan has earned $1.7 billion (pre-tax) off the court from brands such as Nike, Coca-Cola, McDonald's, Wheaties, Chevrolet to name a few. At present Jordan still maintains official ties with Nike, Hanes, Gatorade, and Upper Deck.

Who endorses Kyrie Irving?

A viral Pepsi ad campaign featuring Irving as the elderly Uncle Drew eventually led to a 2018 feature film; Irving has partial ownership of the character. The movie grossed $47 million at the box office, and Irving signed endorsement deals with General Mills and Aleve tied to the film.

How much does Under Armor pay Stephen Curry?

Curry's contract with Under Armour runs through 2024 at about $20 million annually.

What does LeBron James invest in?

Nike, Fenway Sports Group and Epic Games also invest in NBA icon's media firm. SpringHill Company, the media firm set up by basketball star LeBron James and his business partner Maverick Carter, has been valued at US$725 million after receiving major investment led by RedBird Capital Partners.

What companies endorse LeBron James?

According to Forbes, endorsement deals netted him an additional US$60 million on top of his salary as an NBA player in 2020. Some of his brand endorsements include 2K Sports, AT&T, Beats Electronics, Coca-Cola, GMC, KIA Motors, Nike, RIMOWA, Walmart, Ruffles, Tonal, Mountain Dew, and Wheaties.

How rich is rich Paul?

As of 2022, Rich Paul's net worth is estimated to be roughly $120 million.

How Much Does Aaron Rodgers make from State Farm?

His four-year contract with the Packers in 2018 is worth $134 million and he will earn $315 million by 2023. Reports appear to place Rodgers` deal with State Farm worth $2 million to $3 million. That`s a significant amount of money for little work, which includes shooting a few commercials from time to time.

How much does Damian Lillard make in endorsements?

Portland Trail Blazers star Damian Lillard signed a contract extension with adidas on Monday that will make him one of the highest-earning endorsers in the NBA. The deal, which can extend to 10 years, could be worth up to $100 million including incentives and options, sources told ESPN.com.

How rich is Kevin Garnett?

Net Worth: $190 Million

Kevin Garnett is an American NBA-player from Greenville, South California. After attending the Farragut Career Academy, he became the 5th overall pick of the Minnesota Timberwolves on the 1995 1995 NBA Draft. What is this? As of Kevin Garnett's net worth is estimated to be $190 million.

What companies does Shaq endorse?

Shaq has had an astonishing number of endorsements throughout his career, taking to them very well and grabbing every opportunity he could get, yet a few of the more popular ones have been with Arizona Beverages, Aventis' Icy Hot pain-relief patch, VitaminWater, Burger King, Kraft Foods, Pepsi, Comcast, Radio Shack, ...

How much does MJ earn from Nike?

That year alone, Nike earned 126 million dollars as a result of the deal, and they have continued to earn eye-watering sums ever since. At the end of 2019, it was estimated that the Nike Air Jordan brand was worth 3bn dollars, with 'His Airness' earning over 1.3bn of that sum.

Is Will Smith a millionaire?

Will Smith's net worth is estimated at $350 million, making him one of the richest actors in the world. At 51 years old, Will Smith is an American actor, rapper, and songwriter.

Who is the richest athlete?

And that is the one and only Michael Jordan. The Chicago Bulls legend and six-time NBA champion's net worth is reported to be $1.9 billion. He was the first athlete to generate massive wealth outside his sport with his Nike and Gatorade endorsement deals.