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Is Compare the Market a Russian company?

Author

Sarah Smith

Published Jan 08, 2026

“The Comparethemarket meerkats are fictional characters. They have no association with Russia and the current situation,” a spokesperson for the company, which is owned by the Peterborough-based financial services firm BGL, said in a statement.

Is Compare the Market Russian?

TV adverts feature fictional wealthy Russian meerkat Aleksandr Orlov and a cast of supporting characters and have been on our television screens since 2009, reports The Mirror.

Is Compare the Market meerkat Russian?

Compare the Meerkat is an advertising campaign on British and Australian commercial television for comparethemarket.com, a price comparison website, part of BGL Group. The adverts feature Aleksandr Orlov, a CGI anthropomorphic Russian meerkat and his family and friends.

Is Compare the Market a British company?

comparethemarket.com is a UK price comparison website, founded in 2006, that is part of the BGL Group. The website also offers other on-line companies the ability to provide their customers with a co-branded or white labelled comparison service.

Who runs Compare the Market?

Both Compare the Market and Auto & General are ultimately owned by Budget Holdings Limited. Three of the five home insurance brands on Compare the Market are also arranged by Auto & General.

17 related questions found

Is Compare the Market an Australian company?

Comparethemarket.com.au is an Australian price comparison website operated by Compare the Market Pty Ltd. It offers a service for customers to compare a range of general insurance, health insurance, life insurance, energy and personal finance products.

Is Compare the Market in Australia?

Since launching in Australia in 2012, Compare the Market has become one of Australia's most loved comparison websites.

How does Compare the Market make money?

How does Compare the Market make money? We make money when we find our customers a new deal on their household finances. For example, each time someone buys an insurance product or switches their gas or electricity tariff, having found their new supplier through us, we get paid a fee.

Is Compare the Market and confused com the same?

Confused. Confused is an extremely close second to Compare the Market, and some will even prefer the design, which doesn't feature the cluttered dark blue colour scheme of its rival.

Is Sergei from Compare the Market Russian?

For more than 10 years, Russian billionaire Aleksandr Orlov, his sidekick Sergei and baby Oleg have charmed the nation as they navigate the frustrating similarities between Comparethemeerkat.com and the price comparison website.

Are Alexander and Sergei a couple?

The most startling change in TV canon tonight was the news that Alexander and Sergei the meerkats are now a gay couple with an adopted baby.

Where are the meerkats from Compare the Market?

“We are continually reviewing our advertising to ensure we're being sensitive to the current situation.” Orlov, a Russian billionaire meerkat from Moscow, has appeared in Comparethemarket's adverts since 2009, and is best known for his catchphrase “simples”.

Who is Oleg meerkat?

Oleg captured the heart of the nation as the youngest member of the meerkat family. We last saw him on screens in 2014, when Aleksandr and Sergei bid farewell to the youngster in Africa, with a re-appearance alongside Ayana in the Frozen campaign in 2016 and as BB8 in the Star Wars campaign in 2017.

Who is the voice of Sergei the meerkat?

Simon Greenall is the voice of Sergei in Compare the Market.

What is the meerkat accent?

They are known for their Russian accents on television adverts but now scientists have discovered that meerkats can recognise each other's voices. Experts at the University of Zurich say the cute mammals may be the only non-primate species to have this ability.

Where is go compare based?

GoCompare was launched by a team of insurance experts in November 2006. We've been based since the start in Newport, South Wales, and we were the first comparison site to focus on product features rather than just listing the prices.

How much is GoCompare worth?

O pera star Gio Compario is to join the likes of What HiFi and Total Guitar as one of Britain's leading magazine companies, Future, buys Go Compare for £600 million in a deal that will see insurance tycoon Peter Wood pocket around £50 million cash.

How many customers do Go Compare have?

About GoCompare

GoCompare attracts approximately five million visits every month and is designed to help people save time and money.

How does iSelect get paid?

In the last two years, iSelect has provided over 4 million energy comparisons. iSelect does not charge consumers for use of its comparison service. It is paid fees and commissions by its partner retailers when a consumer who has used the comparison service purchases an energy plan through iSelect.

How did Compare the Market start?

The Compare the Market comparison site is an offshoot of BGL, which was launched by Mr Steyn in Peterborough, Cambs, in 1992 as an insurance firm. Meerkat power has propelled the company's value from £43million in 2008 to £88million.

Who invented Compare the Meerkat?

On creating the meerkat character Aleksandr Orlov for the adverts for the insurance firm Compare the Market, Mr Walsh said: "It was a really daft idea and a lot of people didn't know what to do with it but I kind of did.

Do Compare the Market still do meerkats?

The price comparison website has had success offering free meerkat mascots to new customers as a means of driving footfall and retention, but after seven years it is retiring the scheme.

Do Compare the Market call you?

When you complete an insurance quote on comparethemarket.com, we ask whether you would like to be contacted by the insurance providers that offered the cheapest prices. If you select that you're happy to be contacted and provide a number, an insurance provider may call you following your quote.

Does Compare the Market cost money?

Our service is, and has always been, 100% free to use. Insurers pay us a commission when you buy through us, and you only pay the price of the product.