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Is the S in Adidas silent?

Author

James Craig

Published Jan 23, 2026

It's pronounced "AH-dee-dahs," with emphasis on the first syllable. The brand is derived from the name of German founder Adolf Dassler. If you're American, you're probably pronouncing the sneaker brand Adidas as "Ah-DEE-dus." That's completely wrong — it's pronounced "AH-dee-dahs."

How is Adidas actually pronounced?

Adidas is actually pronounced "Ah-dih-dahh," according to a new video from the Today show. I know — your whole world has been shattered. In the video, several people try their hand at saying other commonly mispronounced brand names, including Zara, L'Occitane and Ouidad.

Is it Adidas or Adidas?

The letter F. XMODE/Adidas centaur Americans have been mispronouncing "Adidas" since at least 1986, when Run-D.M.C made the brand famous Stateside with "My Adidas." The hip-hop group and most Americans say the brand name by emphasizing the second syllable: ah-DEE-das.

What is the origin of the word Adidas?

What does adidas stand for? The name adidas came from the founder, Adolf “Adi” Dassler's name. He used his nickname, Adi, and the first three letters of his last name, Das, to create adidas.

Is Adidas German?

Adidas, in full Adidas AG, German manufacturer of athletic shoes and apparel and sporting goods. In the early 21st century it was the largest sportswear manufacturer in Europe and the second largest (after Nike) in the world.

30 related questions found

Why do Adidas have 2 logos?

Why Does Adidas Have 2 Different Logos? Rather than permanently change their logo, Adidas has added additional logos. The trefoil logo is for Adidas Originals products and the mountain logo is used on tech or sports-focused products.

How do you say Adidas in Australia?

Hey Sneakerheads, Please Stop Mispronouncing “adidas”

Business Insider Australia set things straight recently, stating the proper way to pronounce the name of the German sportswear company is actually "AH-dee-das," which places an emphasis on the first syllable.

What do the 3 stripes on Adidas mean?

Even before Adidas purchased the trefoil logo from Karhu Sports, they added three bars to all of their products, and they referred to themselves as the “three stripe company.” These three stripes were meant to convey the diversity and international appeal of the company by symbolizing the three major landmasses where ...

What does Fila mean?

Acronym. Definition. FILA. Fall in Love Again (song)

What does Adidas mean dirty?

1 warmup suit is Adidas — a word that, a nine-year-old girl confided the other day, stands for 'All day I dream about sex.

Is it pronounced Nike or Nikey?

The correct way to pronounce "Nike" is so that it rhymes with "spiky". So if you've been pronouncing it that way this whole time, congratulations – you've been right!

How do you pronounce BMW?

Since 'BMW' is just a three-letter word, people tend to pronounce it in the English version - 'bee em double yoo'. However, being a German brand, the English pronunciation isn't valid for the brand name. Thus, the absolutely authentic pronunciation is 'bee em vee'.

Is Adidas Russian?

The sporting goods company, based in Herzogenaurach in Bavaria, has a long history in Russia, where it has supplied teams since the 1960s, founding a local subsidiary in 1992 after the end of the Soviet Union.

Do you pronounce the T in Chipotle?

It's pronounced 'chi-POAT-lay. ' That's '-lay,' as in rhymes with 'play,' 'clay,' and 'tray. ' Let me say unequivocally that the word is pronounced chi-POAT-lay.

What does Nike stand for?

In Greek mythology, Nike is the Winged Goddess of Victory. The logo is derived from goddess' wing,'swoosh', which symbolises the sound of speed, movement, power and motivation.

What is the full form of Reebok?

The full form of Reebok is name comes from the Afrikaans spelling of rhebok, a type of African antelope. It's used on Business ,Companies & Corporations in Worldwide. Reebok is a producer of Athletic shoes, apparel, and accessories. Reebok is a subsidiary of the German company Adidas since 2005.

How can you tell a fake Adidas?

The tags have the size and product information on the inside of the shoe (behind the tongue). Real Adidas shoes will have tags with different serial numbers for the left and right shoe, but a fake product will have the same serial number. THAT'S THE CATCH.

Why did Adidas pick their logo?

The trefoil logo was meant to showcase the diversity of the products while still incorporating the iconic three lines that the brand was quickly becoming known for. The three leaves represent the North America, Europe, and Asia- the three continents where Adidas shoes were sold.

How do Brits say tomato?

Both pronunciations used to coexist, but today, "tom-ah-to" is the more British pronunciation, and "tom-ay-to" is the more American pronunciation. You still hear both in Canada though and in some American regions where British pronunciation was especially popular in early America.

How do you spell Fila?

Correct pronunciation for the word "Fila" is [fˈiːlə], [fˈiːlə], [f_ˈiː_l_ə].