Should I post 2 reels a day?
Daniel Moore
Published Jan 19, 2026
Instagram recommends you do 5-7 Reels per week. I don't think you need to do one every day, BUT the ratio of Reels that actually took off on my account to the amount that I did is small (so posting them often is important).
How many reels a day should I post?
A good rule of thumb is to share a Reel when you have something worthwhile and scroll-stopping for your audience. Considering Reels are becoming a massive part of many brands' content strategies, posting 4 – 7 Reels per week can maximize the amount of new accounts you reach.
How often should you be posting reels?
And like we mentioned on our Instagram, posting four to seven Reels a week is crucial for receiving Instagram's attention. By posting Reels consistently, Instagram's algorithm will prioritize your content, which will increase your account's visibility and lead to more engagement.
Is it bad to post twice in one day on Instagram?
It is generally recommended to post to your Instagram feed 2-3 times per week, and no more than 1x per day. Stories can be posted more frequently.
Is posting reels daily good?
Even though the videos are short, they have to be worthwhile or your target audience is going to keep scrolling. To build an engaged and enthusiastic audience, though, you'll want to post at least once on most days.
22 related questions foundHow many reels views is considered viral?
While Wikipedia states that getting more than 5 million views over a 3 to 7 day period indicates a viral video, in reality, going viral on Reels just means your content is reaching more people than it usually would.
How do you make a reel go viral?
12 Tips for Going Viral on Instagram Reels
- Focus on a Specific Niche or Topic. ...
- Include an Attention-Grabbing Hook. ...
- Make Them the Right Size. ...
- Do Not Include TikTok Watermarks. ...
- Include Text in Your Video. ...
- Center Text in the Middle So That It's Viewable in Grid Mode. ...
- Include a Call to Action. ...
- Use Viral Elements.
Is it bad to post two days in a row on Instagram?
Most people post on Instagram once a day. However, more and more people post on Instagram every 2 or 3 days. People rarely post more than 3 times a day. Some bloggers (like @meg_legs or @christieswadling) post twice a day.
How many Instagram posts should I post a day?
How Often to Post on Instagram. It's generally recommended to post at least once per day, and no more than 3 times per day, on Instagram.
Should you post reels to your feed?
To get an additional boost, it is recommended to share reels to your feed along with the main reels tab. Also, include relevant hashtags and a caption to engage users.
Do reels help you gain followers?
Instagram redesigned its home screen to put Reels front and center, so high Reels view counts should come as no surprise. In that sense, Reels have become a key frontier for organic reach on the app. The more people you reach with your Reels, the higher your chances that follower count and engagement rate will grow.
How long does it take for a reel to go viral?
Sometimes it takes a few weeks or a month before they take off, so don't get discouraged if they don't get that many views in the first 24 hours. Give it time and keep posting more Reels in the meantime and eventually one will take off (it might even be one you didn't expect to do that well!).
Is it okay to post on Instagram everyday?
“Aim to post once per day, every day. Don't spam your followers with more than two daily posts!” Another writer warns, “Try not to post more than 7 posts per week on Instagram. There is an unspoken rule that you should not post multiple times per day on Instagram.”
Does posting daily on Instagram help?
Based on Later's analysis of over 917K unique accounts, users that post more times per week typically have more followers. As you can see, there's a clear correlation between posting frequency and the average number of followers an account has.
Should a business post everyday on Instagram?
In reality, though, even the top brands on Instagram only post an average of 1.5 times per day. This is another social channel where your audience size factors into your ideal posting frequency. For example, businesses with smaller audiences are better off sharing 1-2 photos a day.
What's the worst day to post on Instagram?
The worst time to post on Instagram is observed on Saturdays and Sundays, particularly in the morning and midnight. Overall, people are the least active from 1 am to 5 am. It all comes to your specific audience and when they are most active on the platform.
Why are my reels getting 0 views?
The Meta-owned photo and video sharing social app is showing users that zero views on their Reels. Few minutes after publishing the story, the view counter was fixed. Instagram introduced the Reels back in August 2020 in order to compete with rival short video sharing apps like TikTok.
Why do my reels get less views?
In particular, Instagram said it will make content with visible watermarks or logos from other apps less discoverable in places like the Reels tab. Essentially, this update means that recycled or blurry content will be harder for audiences to discover — and will therefore receive less views.
How do reels get views?
When you add captions and/or text to your Instagram Reels, they actually get more views because people are watching them over and over again.
How do I get more reels after posting?
How to Get more Views on Instagram Reels
- Hashtags. Some people use fewer hashtags in their reels/posts. ...
- Don't watch your video from your ID. The most common mistakes people make are doing, you don't need to watch your reels. ...
- Post on Correct Time. ...
- Watch Time. ...
- Create suspense in your video. ...
- Engaging CTA. ...
- Use Trending Songs.
How do you know if your reel is viral?
In reality, going viral simply means that your piece of content is reaching more people than it normally does. Say you have 5000 followers and your Instagram post normally reaches 3000 people. But you post a reel that reaches 10,000 people and has over 10,000 plays–that reel has gone viral for you.
Does rewatching a reel count as a view?
This means that when you post a video and watch it for more than three seconds, it will count as a view. The same rule applies to any other Instagram users who sees the clip. However, in our recent tests if you go back and take a look at the video again, it won't count as the second view.
How do you promote your reels on Instagram?
How to set up an Instagram Reels ad
- Step 1: Create the ad. Start by putting the creative together. ...
- Step 2: Navigate to Ads Manager. ...
- Step 3: Choose your advertising goal. ...
- Step 4: Fill out all the ad campaign details. ...
- Step 5: Place the ad. ...
- Step 6: Customize your call to action.
How do you make a reel famous?
7(+1) Tips To Get Discovered On Instagram Reels
- First Things First – Content. Focus on what kind of content should go in your Reels. ...
- Share Your Reels On Instagram Stories. ...
- Posting Frequency. ...
- Brand Consistency. ...
- Be Aware. ...
- Choose Popular Music & Hashtags. ...
- Posting Time. ...
- 15 Tips To Building A Better Social Media Presence.