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What's the meaning of Lacoste?

Author

Emily Ross

Published Jan 18, 2026

René Lacoste, the company's founder, was first given the nickname "the Alligator" by the American press after he bet his team captain an alligator-skin suitcase that he would win his match. He was later redubbed "the Crocodile" by French fans because of his tenacity on the tennis court.René Lacoste, the company's founder, was first given the nickname "the Alligator" by the American press after he bet his team captain an alligator-skin suitcase that he would win his match. He was later redubbed "the Crocodile" by French fans because of his tenacity on the tennis court.

How did Lacoste get its name?

René writes Lacoste

Match after match, René Lacoste wrote the history of tennis until he became the best player in the world (1926-1927) With seven Grand Slam titles under his belt, he made a name for himself - and even earned a nickname.

What is the animal symbol of Lacoste?

The small crocodile logo on LaCoste shirts has long been a subtle symbol of quality, even luxury. In Peter Brinkley's famous novel, Jaws, the polo shirt logo plays a small but important role as a symbol of wealth and elitism that the hero sheriff of the story can't quite measure up to.

Why crocodile is the logo of Lacoste?

The Lacoste Crocodile Logo

It represents Rene Lacoste, who was nicknamed “The Crocodile,” and it has appeared on Lacoste's shirts from the beginning of the brand. The story of the “Crocodile” begins in 1923 after a bet that René Lacoste had with the Allan H.

What's the shirt with a crocodile on it?

Lacoste's polo, which revolutionized sports clothing, was emblazoned with his signature croc—the first designer logo in history. In 1951, Lacoste partnered with Vin Draddy, a garment manufacturer who called his company Izod, after Jack Izod, a London tailor he admired.

17 related questions found

Is Lacoste French or Italian?

Made in France | LACOSTE.

What brand has alligator?

Lacoste is a famous clothing brand with an alligator logo.

What is the difference between Lacoste and crocodile?

What makes Lacoste vs Crocodile so different? Both companies are immersed in the fashion business, but, unlike the iconic direction of the crocodiles. The Lacoste crocodile faces the right direction while the Crocodile faces towards the left direction.

What is the difference between alligator and crocodile?

Crocodiles have longer, pointier snouts; alligators have shorter, more rounded snouts. When an alligator has its mouth shut, you won't see any of its teeth. In contrast, when a crocodile has its mouth shut, its back teeth stick up over the top lip, showing off a toothy grin.

Who designed the Lacoste logo?

"The Alligator" was translated to "The Crocodile" in French, and the tennis star asked his friend Robert George to design a corresponding logo for him. It debuted on his blazer (below). The nickname, Lacoste said, also "highlighted my tenacity on the tennis courts, never giving up my prey." 4.

Why did the Lacoste logo change?

Lacoste temporarily replaced its polo shirts' crocodile logo with the images of 10 endangered species to help counter the threat of extinction. The shirts, which are part of a limited run supporting the “Save Our Species” campaign that launched during Paris Fashion Week on March 1, have sold out.

How did Lacoste get its logo?

René had a crocodile embroidered onto his court blazer; and then when he founded Lacoste clothing, it was obvious what he wanted the logo to be. From there, the famous Lacoste brand was born, with the crocodile logo always by its side.

Is Lacoste made out of crocodile?

Branding is fragile, which is why so many companies have undermined their brands with a single foolish move. You might think the news today that Lacoste removed its trademark crocodile from a limited edition line of shirts would be another example of marketing gone amok.

Is Lacoste black?

Was René Lacoste Black? In 2016, an internet meme surfaced claiming that René Lacoste was Black due to his mother having Jamaican ancestry. It is generally agreed that this claim is incorrect, but numerous posts on social media, like this one, keep the rumors alive.

What is Lacoste famous for?

Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green alligator logo.

Does Singapore have crocodiles?

Crocodiles occur naturally in the wild in Singapore, although they are not commonly sighted. The species that is found here is the Estuarine Crocodile. Also known as the Saltwater Crocodile, it is one of the largest crocodile species in the world and can grow to more than 5m in length.

Is crocodile a good brand?

Uncompromising, progressive as well as the excellence of quality become the symbol of Crocodile brand spirit, and make it become one of the most favorable fashion brands in Mainland China, Hong Kong and Macau. Inspired by the needs of travelers, Crocodile has designed a product series with Urban Traveler concept.

Where are Lacoste clothes made?

As Lacoste shirts are made in France, they're sized in numbers which are placed above the crocodile on the label in a red number - if it uses any words such as 'Small, Medium, Large' sorry, it's a fake!

What clothing brand has an elephant logo?

Ivory Ella® Official Site - Elephant Clothing & More For A Cause.

How big is the Lacoste logo?

Crocodile Tears: The Logo Battle Between Lacoste, Izod & Crocodile Garments. For men of a certain age, a crisp polo shirt with a 1¼-inch green crocodile emblem fixed proudly to the chest was a uniform suitable for both shenanigans as a youth and adult hijinks in the contemporary.

How do you say Lacoste brand in English?

The correct pronunciation of Lacoste is lah-cohst.

Is Lacoste made in Italy?

Lacoste is manufactured in France, Peru, El Salvador, Switzerland, Germany, Thailand, and Vietnam.