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What percent of NASCAR fans are black?

Author

Daniel Moore

Published Jan 24, 2026

That survey builds on a study done in February 2021, which indicated that fans who said they became NASCAR fans in the past three years were 22% Hispanic, 19% Black and 9% Asian, which is half of all new fans in that survey.

What percentage of NASCAR fans are white?

According to the source, 91 percent of NASCAR fans in the United States in 2016-2017 were white.

What are the demographics of the core NASCAR fan?

According to the study, nationwide NASCAR fans can be described as predominately males (78%), married (73%), with an average age of 42 years, who owns a home (81%), with 3.4 cars per household. The median household income range is between $35,000 and $50,000 and almost all are employed full time (87%).

What percent of NASCAR drivers are Black?

Black fans make up 9% of the total. The sight of Black fans lined against the Talladega fence to cheer for Wallace a day after a noose was found in his stall was a heartening moment for NASCAR.

Are there any minorities in NASCAR?

There are only three minority drivers on the main NASCAR circuit that have come from the Drive for Diversity program: Kyle Larson, Daniel Suárez and Bubba Wallace. There are no women racing at NASCAR's top level.

17 related questions found

Is Bubba Wallace all Black?

The Alabama native is currently the only full-time Black driver to compete in the NASCAR Cup Series and is the first African-American to win the NASCAR Camping World Truck Series.

Is there a Black person in NASCAR?

Bubba Wallace posted his first NASCAR Cup Series victory Monday at Talladega Superspeedway, becoming the first Black driver to prevail in the sport's premier division in nearly 58 years.

How many Black drivers have won a NASCAR race?

On Monday, Bubba Wallace became only the second Black driver to win in NASCAR's top racing series. His win comes more than 50 years after Wendell Scott became the first. Scott was a trailblazer in the sport.

How many NASCAR owners are Black?

There are four Black team owners running cars at today's race. It's the most Black ownership to ever compete in the Daytona 500. NBA legend Michael Jordan (23XI Racing) is in the field, as is his former North Carolina teammate and longtime NBA center Brad Daugherty (JTG Daugherty).

Will NASCAR races have fans?

Status: There will be no restrictions on the number of fans allowed to take in the action at the World Center of Racing. Fans will be treated to two races — the Coke Zero Sugar 400, NASCAR Cup Series regular-season finale, on Saturday, Aug.

Is NASCAR losing money?

NASCAR viewership is decreasing, and attendance at races has been dropping, but there is no sign of NASCAR going away anytime soon. With so much popularity and money still involved in the sport, NASCAR is unlikely to die out.

What's the average age of a NASCAR fan?

NASCAR viewers in the U.S. 2016, by age

According to the source, the average age of NASCAR viewers in the 2016/17 regular season was 58.

Is NASCAR more popular than football?

In 2017, approximately 17,253,425 people attended NFL games, while 4,059,000 NASCAR fans showed up to live races. Over four times as many people went to football games over NASCAR races in America, and if the number of race fans keeps declining at its current rate, that difference will continue to get larger.

Why is NASCAR not as popular?

NASCAR made an absurd amount of money with their television contracts in the 2000s, but that ultimately cost them a sizable chunk of the audience when networks were forced to make it worth their while. The broadcasts really were over-saturated with ads enough to drive fans away.

Where are most NASCAR fans from?

West Virginia is the so-called 'NASCAR state' with the most interest in the motorsport. Surprisingly, there are no active NASCAR tracks in the Mountain State, but that doesn't seem to dampen the locals' enthusiasm for the sport. North Carolina is close behind.

Is there a Black female race car driver?

After months of training, in 2017, Daniels became the first Black woman, over-the-wall tire changer in NASCAR's history. By the end of the year, Daniels would make history again, as part of the first female duo in a NASCAR pit crew.

Are there any Black race car drivers?

Wendell Scott has company. Bubba Wallace posted his first NASCAR Cup Series victory Monday at Talladega Superspeedway, becoming the first Black driver to prevail in the sport's premier division in nearly 58 years. Scott, a NASCAR Hall of Famer, is the only other Black competitor with a Cup Series win.

Who was the first Black man to race in NASCAR?

Bubba Wallace became the first African-American to win a race in NASCAR's premier series since Wendell Scott in 1963, in a rain-affected meeting at the YellaWood 500. A rainstorm engulfed the Talladega Superspeedway and the race was brought to a close after 117 of a planned 188 laps.

Is Bubba Wallace the only Black NASCAR driver?

Bubba Wallace is just the second Black driver to win a NASCAR Cup Series race Wallace is in his first season driving for 23X1 Racing, a team owned by Denny Hamlin and Michael Jordan.

Has any Black man won NASCAR?

Wallace is the first Black driver to win at the top level of the elite stock car series since Wendell Scott in 1963, a race where he wasn't declared the victor until long after Buck Baker had already been rewarded the trophy. NASCAR at last presented Scott's family with his trophy from that race two months ago.

What race team does Bubba Wallace race for?

Wallace made his Cup Series debut in 2017 as the replacement for Aric Almirola at Richard Petty Motorsports for four races, and when Almirola left the team to replace Danica Patrick at Stewart-Haas Racing, Wallace took over full-time in 2018. He stayed with the team through 2020 before landing at 23XI Racing for 2021.

Is Lewis Hamilton the first Black F1 driver?

Hamilton remains as much a change agent 16 years into his career as when he became the first Black winner in F1 in 2008.

How many female NASCAR drivers are there?

At least 124 women have qualified for and started a race in one of NASCAR's touring series, including 16 in the NASCAR Cup Series. As of April 2021, Shawna Robinson, Hailie Deegan, Manami Kobayashi, and Gracie Trotter remain the only women to have won a race in one of NASCAR's touring series.