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When did Super Bowl winners start going to Disney?

Author

Daniel Moore

Published Jan 15, 2026

The “what's next'' commercial began in 1987 and featured New York Giants quarterback Phil Simms after he was chosen the MVP of Super Bowl XXI. After defeating the Denver Broncos 39-20 at the Rose Bowl in Pasadena, an ecstatic Simms shouted into the camera, “I'm going to go to Disney World.”

When did Super Bowl winners go to Disney World?

Following Super Bowl XXI on January 25, 1987, a Disney commercial starred New York Giants quarterback Phil Simms, in which he was asked "Now that you've won the Super Bowl, Phil Simms, what are you going to do?" Simms, who replied "I'm going to Disney World", was paid $75,000; John Elway was paid the same amount, in ...

Is Super Bowl winner going to Disney?

ANAHEIM, Calif. - The Los Angeles Rams are Super Bowl champions, and they've already punched their ticket to Disneyland. The Rams are scheduled to head to the Anaheim theme park Monday to celebrate their 23-20 victory over the Cincinnati Bengals Sunday night.

Who started saying Im going to Disney World?

In 1987, New York Giants quarterback Phil Simms was the first to say the now-famous phrase after beating the Denver Broncos in the Super Bowl.

Does the Super Bowl MVP always go to Disney World?

The MVP is now invited to Disney for a commercial promotion, and the player gets to stay at a suite as part of participating in a parade down Main Street, U.S.A. The Super Bowl MVP is not obligated to attend the parade or visit the park, but most attend and participate.

30 related questions found

Did Tom Brady go to Disney World after Super Bowl?

Brady, the game's MVP, announced he was going to Disney World right after winning the Super Bowl with his new team, the Tampa Bay Buccaneers, and appeared in the time-honored "I'm Going to Disney Land" commercial with his Bucs and former Patriots teammate Rob Gronkowski.

How much does Disney pay to say im going to Disney World?

In subsequent years, Disney reportedly has offered $30,000 to athletes and other stars for participating in the ads and appearing at one of its theme parks.

Who was the first quarterback to say going to Disney?

New York Giants quarterback Phil Simms, the Super Bowl XXI MVP, became the first player to proclaim “I'm going to Disney World!” during the post-game celebrations.

Who was the first football player to say I'm going to Disneyland?

The “what's next'' commercial began in 1987 and featured New York Giants quarterback Phil Simms after he was chosen the MVP of Super Bowl XXI. After defeating the Denver Broncos 39-20 at the Rose Bowl in Pasadena, an ecstatic Simms shouted into the camera, “I'm going to go to Disney World.”

Who was the first to say Im going to Disneyland?

"I'm going to Disney World!" and "I'm going to Disneyland!" have become irrevocably linked to the Super Bowl since Phil Simms first uttered the phrases in 1987.

Who went to Disney World after Super Bowl?

MVP Cooper Kupp, Aaron Donald and Matthew Stafford are 'Going to Disneyland' Monday after Magical Super Bowl LVI Victory.

Who said im going to Disneyland 2022?

Today, less than 24 hours after their incredible performance led the Los Angeles Rams to victory at Super Bowl LVI, MVP Cooper Kupp, Aaron Donald and Matthew Stafford did exactly what they said in the iconic “I'm Going to Disneyland!” commercial; they celebrated the big win at The Happiest Place on Earth!

Why did the Rams go to Disneyland?

“We came to see the Rams at Disneyland because they won the Super Bowl,” one fan excitedly told KTLA. The football stars were also able to hit the theme park attractions and hop on some rides.

Are Rams going to Disneyland?

Following Sunday night's big game, Super Bowl champion Rams including Aaron Donald, Matt Stafford, and Super Bowl MVP Cooper Kupp are heading to Disneyland. The trio announced the news in the latest installment of Disney Parks iconic commercial (seen above).

What is the best Super Bowl commercial of all time?

Best Super Bowl Commercials of All Time

  1. Early Showers — Coca-Cola (1980) Game: Super Bowl XIV.
  2. 1984 — Apple (1984) ...
  3. Betty White — Snickers (2010) ...
  4. Frogs — Budweiser (1995) ...
  5. Wise Guy — Diet Pepsi (1990) ...
  6. Security Camera — Pepsi (1996) ...
  7. The Showdown — McDonald's (1993) ...
  8. It's Halftime in America — Chrysler, 2012. ...

Why do QBS say I'm going to Disney World?

According to a 1987 story from the Spokane Chronicle, John Elway and Phil Simms were both approached by Disney about the deal: They would each get $75,000 for a commitment that the winning quarterback would say "I'm going to Disneyland" as he walked off the field after the game.

Why do athletes say I'm going to Disneyland?

New York Giants quarterback Phil Simms and Denver Broncos quarterback John Elway were asked to do the ad. When Simms was awarded MVP, he looked into the camera and said, “I'm going to Disney World.” In fact, he said it six times -- three for Disneyland and three for Disney World.

How much money do Disney parks bring in a year?

Even with the emergence of new COVID-19 variants, attendance continued to climb as the year went on, as revenues for the final quarter of 2021 increased to $7.2 billion compared to $3.6 billion in the prior-year quarter, as noted in Disney's latest earnings report.

How many times has Tom Brady been to Disney?

Brady has been the “I'm going to Disney” man four times, with previous visits in 2002, 2004 and 2019. The ad campaign, featuring athletes and other celebrities winners, dates back to 1987. Email me at [email protected]

When did Tom Brady go to Hollywood studios?

Tom Brady visits Star Wars: Galaxy's Edge at Disney World

NFL superstar Tom Brady visits Star Wars: Galaxy's Edge inside Disney's Hollywood Studios at Walt Disney World Resort in Lake Buena Vista, Fla., April 5, 2021.

Who is Matthew Stafford's wife?

Kelly Stafford, wife of Los Angeles Rams quarterback Matthew Stafford, has come to her husband's defence and addressed critics' thoughts about him after the Super Bowl.

How many children does Aaron Donald have?

Donald has three kids, Jaeda, Aaron Jr. and Aaric.

Did Stafford say Im going to Disney World?

When the final whistle blew to seal the Los Angeles Rams' remarkable Super Bowl LVI victory Sunday night, the jubilant MVP Cooper Kupp, Aaron Donald and Matthew Stafford turned to the TV cameras and, with the help of their families, shouted those famous words that every NFL player dreams of saying – "We're all going to ...

How big is Disneyland vs Disney World?

Size matters

Another major difference between Disneyland and Disney World is size. According to Parksavers.com, Disneyland spans about 500 acres; Disney World covers more than 43 square miles of land, making Disney World much larger.

Who won Super Bowl MVP 2022?

Super Bowl 2022 MVP: Rams' Cooper Kupp becomes eighth wide receiver to be named MVP. Fittingly, Super Bowl LVI was won by the NFL's most prolific offensive player. Cooper Kupp's 1-yard touchdown with 1:25 left served as the winning score in the Rams' 23-20 victory over the Bengals.