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Who designed the RF logo?

Author

Emma Payne

Published Jan 12, 2026

Lukas Scherrer is the principle of the San Francisco-based design firm Shibuleru. He is originally from Zurich. It looks like this is one of those icon designs where success (and with that, sponsoring contracts) came very quickly.

Does Roger Federer own the RF logo?

Roger Federer is finally allowed to bring his famous "RF" logo back to the public! Roger Federer fans watch out! If you still want to stock up on Federer fan stuff for the comeback season 2021, you can now do it appropriately - with the legendary "RF" cap.

Does Nike Own the RF logo?

On the one hand, the “RF” trademarks and relevant registrations remained the exclusive property of Nike, and absent a formal agreement between the tennis titan and the sportswear behemoth, any use of the logo by Federer would likely be an infringement of Nike's trademarks.

Who made the Roger Federer logo?

The logo will first be used on a line of new caps designed by Uniqlo. The 39-year-old seemed to be in a good mood as he revealed the new RF caps, which also have the newer 'ROGER' logo at the back.

What does the RF mean on Nike?

UPDATE: Things have taken an interesting new turn in the legal action from Roger Federer and his current sponsor UNIQLO against Nike (NYSE:NKE -0.69%) and its use of the “RF” logo; the logo which the ex-tennis world champion previously claimed adamantly was his.

16 related questions found

Did Federer leave Nike?

Federer and Nike parted ways in 2018, allowing the Swiss star to find a new clothing and footwear deals elsewhere.

How did Roger Federer get his logo back?

Swiss International Tennis player Roger Federer has finally got his trademark “RF” logo back from sporting company Nike after two years since moved to Uniqlo. The “RF” logo which has been signature apparel for Roger Federer fans all over the world has been purchased and donned for a lot of years now.

How much does Uniqlo pay Federer?

The partnership ended in March 2018. Federer made headlines in 2018 when he swapped Nike for Uniqlo in a 10-year deal estimated to be worth US$300 million. The deal with the Japanese brand had been “a long time coming”, Federer said at Wimbledon 2018.

Why is Federer not sponsored by Nike?

The biggest reason for Roger to leave Nike was the money. The Swiss star had a deal with the company, which gave him $10 million a year. However, the agreement with Uniqlo offered him three times that amount.

How much does Rolex pay Roger Federer?

Federer partnered with the watch brand in 2006, signing a 10-year, $15 million deal, which was one of the largest endorsement deals in sports at the time, netting him $1.5 million annually. When that contract was renewed in 2016, his annual deal to endorse Rolex watches grew to an estimated $8 million per year.

Who is Federer's sponsor?

The part you didn't know? He left behind a $10 million annual sponsorship deal with Nike and turned it into a $600 million-plus payday.” Pompliano sets the scene: “Federer had been with Nike for more than 20+ years, becoming one of the most decorated athletes in sports history with 20 Grand Slam titles.

Was Djokovic sponsored by Uniqlo?

After ending his association with Sergio Tacchini less than three years into a 10-year sponsorship agreement, Novak Djokovic has signed a five-year deal with Japenese brand Uniqlo.

What does Rafa Nadal's logo mean?

Rafael Nadal Logo

Nadal's logo does not contain any initials or any meaningful references to his name. However, it is a direct reference to a nickname: 'raging bull'. His logo is most prominent on his shoes and training clothing.

What shoes is Roger Federer wearing?

Federer admits to wearing Nike until he stays an active player. However, Federer had said that he will prefer wearing Nike till he is an active player. Despite many ups and downs throughout his career, Federer has opted to stay with Nike.

Has Federer won with Uniqlo?

Swiss tennis icon Roger Federer has explained that his decision to end a two-decade association with Nike in favour of a new agreement with Japanese clothing company Uniqlo came as a result of the latter's commitment to continue working with Federer after his retirement from the sport.

How much did Nike pay Federer?

Federer decided to end his endorsement with Nike in 2018. The company was paying him $10 million annually and he was the face of the sports brand for over 20 years.

Is Federer still with Uniqlo?

Surprisingly, some of the most lucrative sponsorships occur in men's tennis. For instance, tennis champion Roger Federer had a relationship with Nike for many years. Then, in 2018, he shocked everyone by leaving Nike and signing with clothing company Uniqlo.

Who is Djokovic sponsored by?

Peugeot have sponsored Novak Djokovic since 2014, for the past eight years. Ever since being deported from the Australian Open after having medical exemption visa cancelled twice, a marketing expert warned that the World number two could potentially stand to lose up to $30 million (£22.5 million).

How much does Djokovic make from Lacoste?

French brand Lacoste contracted Novak Djokovic in May 2017 to sign a five-year deal as his clothing sponsors. The deal would see him earn around US$9.4 million each year till 2022. Lacoste have also hired him as their brand ambassador and provide him with supporting items during each tournament.

Does Federer have his own clothing brand?

Tennis great Roger Federer once again obtains the rights to his "RF" logo, Tennis.com reports. The 38-year-old athlete was not allowed to use the logo for the past couple of years since he left Nike and signed a lucrative $300 million deal with Uniqlo.

How much stake does Roger Federer have in on?

6) Including his initial investment & marketing fees, Roger Federer reportedly owns about 3% of the brand. The craziest part? Just two years later, On Running has gone public & the business is valued at $10 billion.

What is Uniqlo brand personality?

Personality: The Regular Guy

An apparel brand, UNIQLO is a regular and easy-going guy. It is those might not immediately make an impression because of their sensible personality, but over time, you learn to appreciate their presence and the little moments you share with them.

What makes Federer so special?

At his prime, his flair and creativity were phenomenal, while his movement is economical, in that he doesn't run as far or as much as his rivals. His single-handed backhand is poetry; a thing of beauty; an all-time classic. In fact, every aspect of his game is executed effortlessly, with much style and grace.

What is logo on Djokovic coaches hat?

So, his logo is an homage to Serbian traditions, as it looks like medieval Serbian initials. The Djoker has always shown his attachment to his culture, and this is another example. The third aspect of the logo is that artistically it looks like birds.