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Who is the Jordan logo?

Author

James Craig

Published Jan 12, 2026

Jumpman is the official name of his trademark. Jumpman is one of the most iconic signatures globally, specifically in the athletic footwear industry. It represents the zeal, dream, and achievements of Michael Jordan. In truth, the logo depicts an abstract image of the athlete in a unique jump.

Who is the Michael Jordan logo?

The "Jumpman" logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear. It is the silhouette of former Chicago Bulls NBA player and current Charlotte Hornets owner Michael Jordan.

Who came up with the Jordan logo?

How can you distinguish between the two versions? On the Nike's shot, the player has an outstretched back hand, while on Rentmeester's version, the hand is bent. Anyway, the actual emblem was drawn in 1988 by Tinker Hatfield based on Peter Moore's sketch idea.

How did Jordan get his logo?

Actually, it was a ballet move where I jumped up and spread my legs. And I was holding the ball in my left hand.” The first two Nike Air Jordans did have a special logo for Jordan; however, it was the Air Jordan Wings logo that designers Peter Moore and Bruce Kilgore applied to the Air Jordan 1 and Air Jordan 2.

What was the original Jordan logo?

Jordan Brand's Jumpman logo is one of the sportswear industry's most revered emblems. The logo's origins can be traced to a 1984 'LIFE' magazine photoshoot. In the original image, Michael Jordan was actually wearing New Balance basketball sneakers.

20 related questions found

Is Nike Jordan based on Michael Jordan?

The original Air Jordan sneakers were produced exclusively for Michael Jordan in late 1984, and released to the public on April 1, 1985. The shoes were designed for Nike by Peter Moore, Tinker Hatfield, and Bruce Kilgore. The silhouette of Michael Jordan served as inspiration to create the "Jumpman" logo.

Does Michael Jordan own Jordan?

May 29, 2020 Mike 0 Comment

Michael Jordan does not own Jordan Brand. Nike owns Jordan brand but Michael Jordan gets a percentage of the revenue. Michael Jordan signed his deal with Nike in 1984 and while the Jordan brand started as part of Nike as a subsidary, the brand has it's own identity.

What is Jordan slogan?

"BECOME LEGENDARY" is intended to inspire consumers to exceed expectations, challenge conventional views of sportsmanship and explain that greatness is attainable.

What is LeBron James logo?

LeBron James's first logo was created in 2003 when he signed a contract with Nike to produce shoes and other apparel featuring his name and logo. At the time, LeBron was playing for the Miami Heat, and the logo that was designed featured his jersey number as well as his initials and crown design.

Does the Jordan logo have fingers?

say one of the first clues they had that a haul of Nike shoes might be counterfeit was realizing that the logo of former NBA great Michael Jordan had too many fingers - six, to be exact. The "six-finger" Jordan, plus other tips, led police on Saturday to seize 78 pairs of Nike sneakers they contend are counterfeit.

What do Jordans symbolize?

It often refers to a freedom that comes after a long season of adversity and waiting. Crossing the Jordan is a turning point on the way to freedom. The waters of the Jordan represent freedom from oppression, breakthrough, and deliverance.

How much is the Jordan logo worth?

Nonetheless, Jordan's signing with the Bulls marked his first professional basketball contract, and thus the start of his career earnings. According to a June 2020 article written by Kriel Ibarrola, the iconic Jumpman logo brings in roughly $3 billion annually, and MJ nets roughly $100 million in Nike Royalties.

What is Jordan known for?

Jordan is home to more than 100,000 archaeological, religious and tourist sights. Like Petra, Dead Sea, Wadi Rum and Jerash, only to name a few. Jordan is rich in history and culture, it is a great holiday destination to enjoy your time and educate yourself on Middle Eastern heritage.

Why is the Jordan logo good?

It represents the zeal, dream, and achievements of Michael Jordan. In truth, the logo depicts an abstract image of the athlete in a unique jump. With legs spread apart and the ball in the left hand in flight, the emblem captures Jordan in a position of dunking the ball in the basketball ring.

What is the Kobe logo?

“Kobe's logo, which you will hear more about in the coming years, is called the Sheath. It is drawn to resemble the sheath of a samurai's sword. The sword is the raw talent, Kobe explains. The sheath is the package it's kept in — everything you go through, your calluses and your baggage, what you learn.”

What is the Stephen Curry logo?

What is Steph Curry's logo? Steph has created a few different logos throughout his time in the NBA but the main one is simply his initials. The letters “S” and “C” are written very sharply right next to each other, in a way that can also be read as his jersey number – 30.

Why is LeBron's logo a lion?

Since LeBron is "The King" after all, the mark is a homage to the lion symbols found on the coats of arms of various centuries-dead English monarchs. Though, its pretty similar in shape to the embroidery used on Mossimmo-brand polos.

What quote did Michael Jordan say?

“I can accept failure, everyone fails at something. But I can't accept not trying.” 2. “My attitude is that if you push me towards something that you think is a weakness, then I will turn that perceived weakness into a strength.”

Is it the shoes Mars?

The Jordan Mars shoe line is named in honor of the Mars Blackmon character, with Spike Lee's son, Jackson Lewis Lee, being the designer of the Jordan Mars 270.

Which sportswear company uses the slogan Just Do It?

Nike continues to use the tagline across much of its advertising and branding today. “'Just Do It' is still as relevant to us as a brand today as it was 23 years ago,” says Davide Grasso, VP of global brand marketing at Nike.

Is Michael Jordan a billionaire?

Michael Jordan is considered the greatest NBA player of all time. He's also the richest former professional athlete in the world with a net worth of $1.6 billion. Since he retired in 2003, he has built a lucrative career and uses his wealth for philanthropic purposes.

What percentage of Nike does Jordan own?

Thanks to his agreement with Nike, Jordan earns a five percent royalty on all of Nike's gross sales.

Did Jordan sell his brand to Nike?

So, in essence, when you are wearing a pair of Jordans, you are actually putting on a Nike shoe. Sure, they might have the Jumpman logo stitched to the side instead of a swoosh, but they are definitely still a Nike shoe. In 2016, it was announced that Jordan Brand had become a subsidiary of the Swoosh.

Does Michael Jordan own the Hornets?

The Charlotte Hornets are mainly owned by Basketball Hall of Famer Michael Jordan, who acquired a controlling interest in the team in 2010. The Charlotte Hornets franchise was established in 1988 as an expansion team owned by George Shinn.