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Why did the WWE go PG?

Author

Daniel Moore

Published Jan 16, 2026

Bryan Alvarez and Lance Storm of Wrestling Observer Newsletter attribute the move to TV-PG as a result of WWE appealing to sponsors. Then-WWE CEO Linda McMahon described the transition away from TV-14 as a "cradle to the grave" approach to appeal to younger viewers and encourage brand loyalty.

Why did WWE go family friendly?

Going PG meant certain things were off limits for WWE Superstars, so in order to keep the product entertaining, they had to think outside the box. Instead of relying on violence to sell a match, wrestlers began getting more creative with their offense, and that led to a better overall product.

When did WWE turn PG?

In the summer of 2008, WWE went to a PG rating across all their shows and SD Live has actually always been under the PG banner.

Will WWE ever go back to non PG?

WWE Chairman Vince McMahon said that his wrestling content will stay “in a PG environment,” and that the company is not going back to what he called the “gory crap” of its famed “Attitude Era.”

Was Chris Benoit the reason WWE went PG?

In the end, the Benoit tragedy effectively led to the company going completely PG. It was necessary for WWE to do so, considering the bad publicity around the Chris Benoit saga.

35 related questions found

When did WWE Attitude Era end?

The WWF Attitude scratch logo, used from November 9, 1997 to May 6, 2002. The Attitude Era was a period in the World Wrestling Federation (WWF) and professional wrestling history that began as a direct result of the Monday Night Wars and culminated with the conclusion of the Wars in 2001.

Is AEW PG 13?

All Elite Wrestling will be rated TV-14 once it begins airing on TNT in October. According to The Wrestling Observer Newsletter, the show is being categorized as a sports event, rather than entertainment, and will have a rating of TV-14. The decision was made by TNT and AEW to go behind the PG rating.

Will Attitude Era ever return?

Vince McMahon plans to bring back some elements of the company's most successful era, The Attitude Era. According to reports, The Big Man is targeting the 18-34 demographic. Essentially, this means that the company is eliminating the overall PG Era vibe, and bringing back The Attitude Era.

What is PG Era in WWE?

The PG rating for WWE shows created a polarizing reaction from fans of the product. Many fans miss the edgier content from the Attitude Era and Ruthless Aggression Era. WWE used to enjoy the looser TV-14 rating, that gave them enough wiggle room to break the unofficial rules that always existed in wrestling.

Is Smackdown a PG?

At the start of the show on August 14th, the disclaimer said that the show was rated TV-14. However, the cable guides still rate the show as TV-PG. To make the shows more “family-friendly,” WWE has retained the TV-PG rating.

Is WWE TV-14 now?

WWE Goes from PG Rating to TV-14.

Why did WWE go PG Reddit?

There could be different reasons to that, but the biggest reason is simply that not enough people is buying the Network. WWE did go PG because of Linda Mcmahon and because of the different tragedies like Chris Benoit and to get more sponsors. It also applies to a more younger audience, or does it?

Why did WWE bring back ECW?

After being unable to land another national television deal, ECW eventually went bankrupt. The WWE purchased the assets to ECW and still owns the rights to the promotion. The WWE relaunched ECW in 2006 to act as a third brand in the company, the others being Raw and SmackDown.

Which WWE era is the best?

Every WWE Era, Ranked From Worst To Best

  1. 1 The Attitude Era.
  2. 2 The Ruthless Aggression Era. ...
  3. 3 The PG Era. ...
  4. 4 The New Generation Era. ...
  5. 5 The Reality Era. ...
  6. 6 The Golden Age. ...
  7. 7 The New Era. WWE is currently using the New Era as the term to describe the past few years of the product. ...

Will the PG Era in WWE end?

But no matter how committed McMahon and Triple H are to WWE PG, it's not going to last forever. Especially in a world like pro wrestling that's always evolving, the WWE will adapt with the times, and some day, the “PG Era” will be over and done with.

Is NXT a PG?

WWE NXT Goes Hardcore - PG Rating Dropped For TV-14 - YouTube.

Is TNT and AEW the same?

The championship is named after the TNT television network, which originally aired both of AEW's primary programs, Dynamite and Rampage, the latter of which premiered in August 2021. TNT's parent company WarnerMedia requested AEW to create the title and have it named as the TNT Championship.

When was WWE at its peak?

Perhaps the peak of the 1980s wrestling boom was WrestleMania III at the Pontiac Silverdome, which set an attendance record of 93,173. In the main event Hulk Hogan retained the WWF Championship against André the Giant.

How many eras are there in WWE?

Considering that the company acknowledges conceptualizing their creativity over a period of seven eras, it is also equally responsible to understand how many superstars ruled them. Assessing the most popular superstars in their respective eras is a massive task.

Why was the Attitude Era so good?

Another reason that the Attitude Era was more successful is that the stars and the events got much better promotion. By the time Raw went off the air, you had a good idea of what was coming up on next week's show. Now, you are hard-pressed to figure out what will be happening in the next 30 minutes.

Why did WWE change from WWF?

The World Wrestling Federation (WWF) had to change its name to the World Wrestling Entertainment (WWE) due to the lawsuit initiated by the World Wildlife Fund over the initials back in 2002.