Why Lacoste logo is a crocodile?
James Craig
Published Jan 13, 2026
René Lacoste, the company's founder, was first given the nickname "the Alligator" by the American press after he bet his team captain an alligator-skin suitcase that he would win his match. He was later redubbed "the Crocodile" by French fans because of his tenacity on the tennis court.René Lacoste, the company's founder, was first given the nickname "the Alligator" by the American press after he bet his team captain an alligator-skin suitcase that he would win his match. He was later redubbed "the Crocodile" by French fans because of his tenacity on the tennis court.
Is Lacoste a croc or alligator?
A lot of people think the Lacoste logo is an alligator, but it's not: it's actually a crocodile. It represents Rene Lacoste, who was nicknamed “The Crocodile,” and it has appeared on Lacoste's shirts from the beginning of the brand.
What is the Lacoste crocodile called?
Lacoste, originally La Société Chemise Lacoste was founded by French tennis star René Lacoste in 1933. René was nicknamed 'The Crocodile' due to his tenacity on the tennis courts, during his tennis career he won 7 Grand Slam Singles titles and he was also the World Number 1 player in 1926 and 1927.
What logo is a crocodile?
From there, the famous Lacoste brand was born, with the crocodile logo always by its side. Lacoste quickly evolved from being just a sports brand, to produce many of the designer fashion items we see today. However, the polo shirt has always been the star of Lacoste.
What is the difference between alligator and crocodile?
Crocodiles have longer, pointier snouts; alligators have shorter, more rounded snouts. When an alligator has its mouth shut, you won't see any of its teeth. In contrast, when a crocodile has its mouth shut, its back teeth stick up over the top lip, showing off a toothy grin.
41 related questions foundIs Lacoste made out of crocodile?
Branding is fragile, which is why so many companies have undermined their brands with a single foolish move. You might think the news today that Lacoste removed its trademark crocodile from a limited edition line of shirts would be another example of marketing gone amok.
What brand is the crocodile?
The crocodile over the heart makes Lacoste the first brand to display a visible logo on an article of clothing.
Is there a alligator symbol?
Lacoste is a famous clothing brand with an alligator logo.
What animal is Lacoste?
The brand is switching up its famous logo to raise awareness for endangered species. You may know Lacoste for its signature crocodile logo, but now, as part of a special collection, the brand is switching things up to show its suppport when it comes to animal conservation.
What does a crocodile symbolize?
Crocodile symbolism and meanings include primordial wisdom, efficiency, stealth, and other powerful associations. Because crocodiles exist throughout the world, including the tropical regions of Africa, Asia, the Americas, and Australia, they are the subject of mythology and folklore in many of these regions' cultures.
Is Lacoste an Izod?
Izod Lacoste is a brand name of sportswear that was licensed to Izod by Lacoste from 1952-1993.
Is Lacoste high quality?
Lacoste Provides Highest Quality Raw Materials
Lacoste products are very durable. They are usually made of cotton, which can be considered a very common fabric for fashion items. However, the stitches and attention to detail make Lacoste products strong compared with mass-market brands.
Where is original Lacoste made?
Made in France | LACOSTE.
Is Chemise Lacoste real?
In the 1920s, tennis players wore long-sleeve shirts on the court. To free up his movements, René Lacoste cut the sleeves off of his own, and the polo shirt was born. He called it La Chemise Lacoste.
What is French for crocodile?
Le crocodile (m) Crocodile.
How did Lacoste get its logo?
Alligator Symbol Appears on Tennis Shirts
They manufactured the short-sleeved tennis shirt that Lacoste had created and worn during his matches. Needless to say, the shirt had the alligator emblem on the chest. That's how the Lacoste logo started its way as one of the most recognizable commercial emblems in the world.
Is crocodile a good brand?
Uncompromising, progressive as well as the excellence of quality become the symbol of Crocodile brand spirit, and make it become one of the most favorable fashion brands in Mainland China, Hong Kong and Macau. Inspired by the needs of travelers, Crocodile has designed a product series with Urban Traveler concept.
How can you tell a fake Lacoste?
Lacoste polos are designed in France, which sizes in numbers. Above the crocodile, you should see a red number such as "4." If the polo uses words like small, medium, or large, it is a fake. Look for a detailed crocodile on the tag. The crocodile should be an olive green color.
Is Lacoste made in India?
The retail market was largely unorganized, with few Indian brands capturing the major market share in the organized retail segment. During this phase, when the Indian economy was preparing itself for globalization and privatization, Lacoste made a foray into India and set up a manufacturing facility.
What is Lacoste known for?
In 1933, he brought a revolution to the courts in the form of a flexible, lightweight polo shirt in “petit piqué” cotton, flying in the face of the regular shirts imposed on tennis players. In 1933, he founded Lacoste with André Gillier, which became the first brand to feature a logo on its clothing.
Do people wear Lacoste anymore?
While Lacoste has become more mainstream, affordable, and available over the years, it is still a good brand. You can expect high quality, good customer service, and timeless clothes. It is the type of clothing you will see on fashion sites and used as the inspiration piece in 90s clothing.
Is Tommy Hilfiger a luxury brand?
No, Tommy Hilfiger is not a luxury brand, but it is a premium brand.
Why does Izod have alligators?
He won seven major singles titles, including Wimbledon, the French Open, and the U.S. Open, and was a member of two victorious Davis Cup teams. The American press dubbed him the Alligator in '27, after he wagered for an alligator-skin suitcase with the captain of the French Davis Cup team.
Does Izod have an alligator?
Izod Lacoste symbol
While Lacoste used the emblem on several clothing items, it was only in 1951, when he partnered with the Izod company, that the crocodile logo started its way to global fame. The company belonged to Vin Draddy, who called it after the London tailor Jack Izod.